Where passions become pursuits
Six passions. One destination. We challenged six creators to take their passions to New Zealand—and level them up. Here's what happened.
Rugby LegacyRay stepped into the world of the All Blacks—meeting legend Ian Jones and experiencing the game at its highest level, where passion met legacy and new standards were set.Visit website
Beyond the SlopesNic headed to Queenstown to push his limits—turning a love for snowboarding into something more, gaining certification and redefining what his passion could become.
Into the DeepEugena took her movement practice beneath the surface—diving in Northland and exploring new terrains, where physical discipline met a deeper connection with nature
Crafted FlavoursAsmine explored New Zealand's vineyards—moving beyond taste to understand the craft, drawing inspiration from the land and process behind every bottle and dish
Wild InspirationJennifer immersed herself in New Zealand's natural landscapes—translating textures, forms, and stories from the wild into her evolving artistic expression.
Cultural DepthsPriscilla journeyed through Rotorua—experiencing Māori culture firsthand and uncovering new layers of meaning that shaped how she approached space, design, and storytelling.
All Blacks Experience image courtesy of Tātaki Auckland Unlimited; Vineyard image courtesy of MarlboroughNZ; Kaikoura cruise image courtesy of Tourism New Zealand; Rotorua, New Zealand © Fraser Clements